top of page
Search

THE 4 C'S I LOOK FOR IN EVERY BORROWER AS A PRIVATE MONEY LENDER!

Hey Everyone!


Today I will share a valuable playbook for your investment journey—the 4 C's of a Borrower Criteria that lenders like myself look for!


1. Credit: Your financial track record matters. We're looking for a history of responsible debt management—a solid foundation for your investment endeavors.


2. Collateral: Quality assets in prime locations are key. Your investments should be in valuable, strategic spots, ensuring long-term growth and stability.


3. Capacity: Let's talk funds. Demonstrating your financial capability through proof of funds ensures you're well-prepared to handle the financial commitments ahead.


4. Character: Beyond the paperwork, we value integrity. Background checks and personal insights help us ensure we're partnering with individuals of high character.


Hitting these points means you're not just a borrower; you're on track for success in the investment realm. The 4 C's are your reliable blueprint to building great relationships with private money lenders and scaling your business in a meaningful way!


Best,


DK 💰

 
 
 

Comentarios


THE CAPITAL EDGE NEWSLETTER
BY DEVON KENNARD


Subscribe to The Capital Edge, Devon Kennard’s weekly newsletter with insights on real estate, private lending, and business strategy

TOOLKITS

Want to Build Wealth Faster?

Whether you’re just starting out or looking to grow your deal flow and cash flow, these toolkits are built around the real frameworks I use at 42 Solutions and Kennard Capital — especially as I deploy capital across Arizona. These aren’t theories — they’re built from the field.

 

Download one of my free real estate investing toolkits—designed to cut the learning curve in half. Whether you're an athlete starting your wealth journey or an investor ready to scale, these toolkits are packed with checklists, proven strategies, software recommendations, and team-building tips to help you take action with confidence.

Choose from toolkits covering: Single & Multi-Family Rentals, Real Estate Syndications, Private Lending, and Athlete Wealth.

bottom of page