“I found Fitnescity when I was searching for a way to better understand my health and body composition. Being a professional athlete there are many ways for developing athletically, but none are better than taking care of your body physically and mentally and tracking your progress”
Fitnescity serves as a national aggregator of local clinics and labs, as well as a personal data analytics platform that helps people gain insights into their wellness. Customers can pick among a variety of tests and access their results through the Fitnescity wellness platform, which then presents complex health findings as easy-to-understand results.
“The results of these tests can support decisions about training regimens, nutrition plans, and also help people better understand and monitor personal health risks,” said Fitnescity Co-Founder and CEO, Laila Zemrani.
Fitnescity is the newest investment of Kennard, an outside linebacker for the Arizona Cardinals of the National Football League (NFL). He is also an entrepreneur with a real estate portfolio of over fifty properties and a global book deal with HarperCollins for Business/Finance/Investing. The decision to invest in a wellness software company came about naturally for Kennard.
“I found Fitnescity when I was searching for a way to better understand my health and body composition. Being a professional athlete there are many ways for developing athletically, but none are better than taking care of your body physically and mentally and tracking your progress,” said Kennard.
In January, Kennard scheduled tests through the website for a location in Scottsdale, AZ. He later put the results of the test to use:
“My results gave me a starting point and allowed me to set a goal for the rest of the year. Based on my results I adjusted my training regimen, eating routine and sleep schedule. The results of the tests were easy to understand. I don’t want to have to go to a doctor to understand what my labs mean. I want to be able to look at the information, understand it and be able to revisit it at any time. Fitnescity allows me to do this.”
Zemrani developed the wellness platform to address these challenges and has taken action to reach more individuals:
“Devon recognizes the importance of making it easy for people to access critical information to improve their health. We’re excited he’s joined us in helping others realize it.”
Kennard is not alone in recognizing Fitnescity’s value. Fitnescity currently serves customers nationwide through a network of hundreds of partner locations, and is rapidly expanding both in geography and in its services. The company has recently signed a major partnership with leading laboratory test provider Quest Diagnostics, bringing a variety of new tests and thousands of new locations under the Fitnescity platform.
Fitnescity believes consumers should have easy access to, and understanding of, wellness testing. Partnering with local clinics, leading labs and health systems nationwide, Fitnescity offers consumer-facing tests that enable consumers to be proactive about their wellness.